DISA Equipment Aligns Brand Identity for Market Clarity

Trading Under One Strong Name

DISA Equipment – a long-established supplier of earthmoving and mining machinery in Southern Africa – has announced it will now trade exclusively under its registered name, DISA Equipment.

While the company remains the official distributor of Develon equipment, it will no longer use the Develon name as a trading identity. This strategic shift is designed to strengthen brand clarity while maintaining continuity across products and services.

Consistency and Customer Confidence

“DISA Equipment has always been the legal name behind the quality branded machines our customers rely on,” says Mark Bedford, Managing Director. “We are not changing ownership or our product range. This move simply clarifies our identity so customers and partners can engage with us more directly and consistently.”

The company has operated under the DISA Equipment name since 2008, evolving from earlier trading identities as Doosan Infracore South Africa and Daewoo Heavy Industries South Africa.

All public platforms — including the website, social media channels and signage — are being updated to reflect this alignment.

Supporting Critical Industries

With the recent global brand transition from Doosan to Develon, DISA Equipment’s updated identity reinforces its broad product portfolio:

  • Develon excavators, wheel loaders and articulated dump trucks
  • Tonly off-road dump trucks
  • Everdigm hydraulic breakers and attachments

This comprehensive range supports vital sectors such as mining, construction and infrastructure, delivering robust, high-performance machinery across Southern Africa.

Backed by Group Strength

As part of the Capital Equipment Group (CEG) within Invicta Holdings Limited (a JSE-listed entity), DISA Equipment benefits from:

  • Strong financial backing
  • Supply chain resilience
  • Reliable service, parts availability and technical support nationwide

This affiliation ensures stability and customer confidence in both the short and long term.

Service, Support and After-Sales Commitment

What sets DISA Equipment apart is not only the machinery, but the support around it. Customers benefit from:

  • Regional and dealer service centres
  • Mobile field service teams
  • Fast parts delivery
  • Focus on low total cost of ownership

This infrastructure reduces downtime — a key factor for time-sensitive industries.

Innovation and Adaptability

DISA Equipment also addresses growing demand for integrated technology and sustainable operations, including:

  • Fuel-efficient engines
  • Remote monitoring systems
  • Ergonomic machine designs

In addition, tailored machine configurations are available for specialist applications such as:

  • Extended cabs for scrap handling
  • Long-reach arms for dredging and demolition
  • High-efficiency couplers and crushers for quarrying

Strengthening the Brand for the Future

This rebrand is not a change of direction, but a refinement of market presence. By consolidating under one strong name, DISA Equipment is reinforcing values of consistency, trust and service excellence, while continuing to supply durable machines backed by dependable support.

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